What happens when your profits sputter, your execution stumbles, your
stock tanks, and your stumbles, your stock tanks, and your senior management is in
tatters? If you're Claremont Technology Group, you look for a white knight.To complete in
the fast-moving IT-services market, Claremont's other alternatives market, Claremont's
other alternatives were to flawlessly execute and rebuild says Karen Fast, a Claremont
senior vice president. But those things take time. We needed to grow fast enough to be a
player in the market.One solution: a mergerLike a white knight, CompleteBusiness Solution
Inc. (CBSI) came to Claremont's aid last April, offering an estimated $285 million in CBSI
stock for Claremont's resources and clients. (The deal is expected to close this summer.)
In return, Farmington, IL- based CBSI will extend its service offerings and client base.
This is CBSI's third such deal, having recently acquired two other integrators, Synergy
Software Inc. and C.W. Costello & Associates.Headed by CEO and President Raj
Vattikuti, CBSI is on a tear. With an eye on expanding beyond Year 2000 solutions, middle
market IT consulting, custom software development, and staffing services and moving into
enterprise widebusiness consulting, CBSI is buying its way into the market. But the
company is no slouch.It ranked as one of Wall Street's most successful IPOs, with the
value of its newly issued shares growing by an astounding 262 percent within nine months
last year. As the companyÕs largest shareholder, the 47-year-old Vattikuti became worth
more than $200 million. Now the India native's goal is nothing short of giving Big Five
consultants a run for their money. Vattikuti envisions his company's sales growing to $1
billion form $275 million today.We really want to position ourselves in the marketplace as
a value provider, he says. With the addition of Claremont, CBSI has 4,000 employees under
its fold worldwide.Buy Rather Than Build But CBSI is playing a game of risky business. Its
high-growth strategy could be easily backfiring. By acquiring other companies, CBSI also
assumes their liabilities, which has contributed to investor nervousness and a sudden drop
this spring in the company's share price. Yet the gamble might pay off. Vattikuti will
either prove himself to be one of the industry's shrewdest leaders or become a victim of
his own optimism.Like others, Vattikuti believes that now is an opportune time to grab new
clients and extend his company's reach. But rather than take the less-risky growth
approach of gradually hiring new staff and opening branch offices, Vattikuti wants CBSI to
dive head first into new markets by acquiring established firms such as Costello,
subsuming their customers and service offerings.Otherwise, Vattikuti says, for us to do
the same thing internally would take another three to five years. By then we might missed
the market opportunity.That kind of thinking has helped transform CBSI into an
integration- service powerhouse. Vattikuti's strategy is really accelerating margin
growth and revenue expansion, says Moshe Katri , a director at UBS Securities. ÒHe
promised investors that he'll grow the company. And he has basically executed on
everything he's promised.In Search of Synergy Vattikuti founded the company a contract
programming firm in 1985, with 10 employees. Following a highly efficient development and
maintenance model, CBSI relies on its offshore application development centers in India.
These centers allow CBSI to lower costs, ramp up staff quickly for new projects and offer
round-the-clock production by juggling work in different time zones. The company has been
targeting middle Ðmarket clients that post sales ranging from $500 million to $4
billion.Consequently CBSI has grown 30 percent annually. And, prior to its acquisitions,
CBSIÕs more-than-80-percent customer renewal rate would have positioned the company to
sell a wider range of services, if it had had them to offer.Faced with limited offerings,
some CBSI employees jumped to consulting firms such as Claremont, which gave them a chance
to develop new skills and raise their service capabilities to new levels. No wonder CBSI
found Synergy Software so attractive.Founded as an offshoot of an IT unit of Borders Books
and Music in the early 1070Õs Synergy offered services targeted at retail, kiosk, and
online inventory. Those offerings eventually broadened to higher-end consulting focused on
ERP implementation. Staff size at the Schaumburg, IL-based Company grew to more than 100
consultants, while sales grew 40 percent annually, reaching $15 million last year.Synergy
President Tichard Early, now head of CBSI's integration committee, says management began
to notice a consolidation of the IT-services industry, a phenomenon they felt would
eventually leave only handful of players standing bad news for niche firm like Synergy.The
year 2000 problem was driving customers to do things now rather than later, Early says. We
decided that if we didn't make some moves quickly, success would pass us by.Synergy
management looked at 15 merger partners but felt that none of them would answer crucial
challenges. Then CBSI made them an offer, and Synergy felt that CBSI's global delivery and
development capabilities could acts as a back-end delivery engine to complement out front
consulting, Early says. Those are nice tools to add to our tool belt. Last November CBSI
announced its acquisition of Synergy for an estimated $32 million in CBSI stock. People
SkillsMeanwhile C.W.Costello & Associates was facing similar problems. The
Wethersfield, CT-based integrator built up a solid consulting practice in the eastern and
Midwestern U.S. with 750 IT professionals. With annual sales reaching $70 million, the
firm began considering an IPO early last year in part as an exit strategy for company
founder, Charles Costello.Through an introduction by the investment firm of Donaldson
Lufkin & Jenrette, Costello discovered CBSI. We were impressed with their company and
culture, says Ralph Durante, Costello's president and COO at the time. It looked like
merging the company was a definite 2 plus 2 equals 5.Vattikuti is well respected, has a
great way of talking to customers, and can deliver, says Durante, now a vice president at
CBSI. He believes in the customer, he has a great work ethic, and he's a successful
entrepreneur.Every meeting you kind of like (CBSI) more and more, and then you think, gee,
I can work with these people.After sealing the Costello deal last January, Vattikuti
attended a breakfast meeting with 60 Costello customers, quickly impressing them with his
candor and sensible views, Durante recalls.Whether working with a customer, an employee,
or a business partner, Vattikuti values long term relationships, according to
Kailash Khanna, a CBSI customer and IT director at the Society for Worldwide Interbank
Financial.
Telecommunications. With customers, that means personally keeping in
touch. Vattikuti goes out of his way to visit strategic customers and understand their
needs.Back at Claremont success was quickly becoming a distant memory. The company seemed
to be overheating form its own blinding growth. Sales had exploded 325 percent over three
years, topping $76.3 million in 1997. That growth forced the company to increase the staff
by more that 50 percent in a single year to 780 employees. Profits suddenly became
elusive, while the company was beset with work force stress high turnover, and bad project
management. Claremont's share value fluctuated wildly. Claremont was always hiring and
building out its cost level which caused problems in putting its resources to work
effectively, says Tai Archibold, an analyst at J.P.Morgan. The company lost sight of its
infrastructure requirements to maintain business momentum..Then came a management shakeup
Chairman and CEO Paul Cosgrave and CFO Dennis Goet both resigned, succeeded by Stephen
Carsonm who was named president and COO, and Jerry Stone, who was name Chairman. Stone's
assessment: We had a great growth rate but we didnÕt drop it to the bottom line,The
company searched for answers. Executives felt that merging with another company would
inject fresh energy, help bolster operations, and help achieve its grand ambition to
become a global services company.Claremont executives began working with investment
bankers Donaldson, Lufkin & Jenrette in a search for a partner. After exploring
possibilities with various candidates, including a software company, an integrator, and a
systems manufacturer, CBSI emerged as the prime suitor.CBSI had previously subcontracted
with Claremont and was familiar with its business. There was good synergy,Claremont's Fast
says. CBSI appeared very professional and career-oriented, and it offered a clear career
path.Those ideas sat well with Carson. Who now emphasizes employee development Our people
now understand that training is a budgeted item, he says.Vattikuti has also told Claremont
management that he thinks travel disrupts the personal lives of his staff, so he tries to
minimize it. When you hear those things, you see his facial expression, you hear his voice
, and you know he isn't putting them forth lightly, Fast says.Managing Growth Running a
fast-growing company like CBSI, especially one built largely through acquisitions, poses
big challenges. Vattikuti thinks that good communication is essential to holding the ship
on course and that it must start at the top.Some of the methods we are establishing to
tackle this issue include developing the leadership so that the message can trickle down
to all areas, he says. The company is also formalizing its communications structure form
top to bottom and is using technology such as multimedia and video conferencing to enhance
its capabilities.Finding and developing the right people for leadership positions is
another one of Vattikuti's concerns. With the Claremont deal signed, CBSI boasts that it
can now recruit form Big Five Firms. This spring, for example, the company name Tristan
Hoag, formerly an Andersen Consulting director, head of ERP and named Tony Bruce, a former
vice president at Deloitte & Touche, SAP practice vice president. According to
Vattikuti, the company's deal making has strengthened CBSI's sales, marketing, and
recruitment efforts to the point that it can grow another 30 percent without any
additional investments.Even without the Claremont acquisition, there's a huge upside, says
UBS Securities Katri. Vattikuti couldn't agree more: We are very bullish about growth
moving forward. Courtesy: Solutions Integrator.